Inspired by a visit to Looe by the Coca Cola truck. The truck was a great let down but the company made great promises on the day and in the past through their advertising slogans some of which are listed below:
The Real Thing:
- Refreshing, reviving and sustaining.
- Good all the way to the end.
- Pure as sunlight.
- The best friend ever.
- All that is necessary.
- The passport to satisfaction.
- The highway to anywhere.
- For all people.
- Makes all things better.
- Brings happiness. Life begins here.
WHOEVER YOU ARE, WHATEVER YOU DO,WHATEVER YOU ARE; THINK OF ME BECAUSE I AM THE REAL THING!
ALL OF THIS IN A BOTTLE OR CAN!!
Coca Cola are single handedly responsible for changing the face of Christmas into what we have today. They managed a number of years ago to dress Santa in red and white in line with their logo colours and made Father Christmas into the jolly, bearded little fat man that he is today. That is a powerful force from one of the richest multi-national companies if the world. They apparently are richer than a number of smaller countries and therefore could make a difference but they do not.
The claims above are messianic in that they are promising satisfaction, reality, happiness and life itself. They are they claim the way forward but all they have in reality contributed is to the shape of nations (caramelised, fizzy sugar solutions are adding to the obesity problem that the Western world is plagued by) and also the decay of many a child's teeth.
I have nothing against Coca Cole but they made great promises for Looe and people flocked to see a spectacle that did not deliver. But it is Christmas and our attention must go to:
- MIGHTY GOD.
- EVERLASTING FATHER.
- PRINCE OF PEACE.
- KING OF KINGS.
- GREAT HIGH PRIEST.
- GOOD SHEPHERD.
- AUTHOR OF LIFE.
- SUN OF RIGHTEOUSNESS.
- SON OF GOD.
- IMMANUEL; GOD WITH US.
- JESUS: SAVIOUR.
All of the above claims are made concerning Jesus from before He was born, they speak of His character and the work that He came to accomplish. He came to Bethlehem with great promises and during the next 33 years He accomplished all of them (and many more!). His promises are yes and amen. They are from all of eternity and so He will never let you down. He is truly the Real Thing who has dealt with sin.
HE IS ALL OF THESE THINGS, FROM CONCEPTION TO BIRTH. THROUGHOUT CHILDHOOD, YOUTH AND ADULTHOOD JESUS OF NAZARETH WAS AND IS GOD WHO BECAME HUMAN JUST LIKE US BUT YET WAS DIFFERENT IN THAT HE NEVER EVER SINNED!
THE PURPOSE OF HIS COMING:
JESUS IS THE LAMB OF GOD WHO TAKES AWAY THE SINS OF THE WORLD.
We are reminded at this Christmas season what it really
cost for God to become Man, so that we could experience the riches of His grace: “For
you know the grace of our Lord Jesus Christ, that though He was rich, yet for your
sakes He became poor, so that you by His poverty might become rich” (2 Cor.8:9, ESV).
What a gift!